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Affiliate or AdSense: Which is better?

Affiliate or AdSense: Which is better?

So far you have learned the affiliate marketing basics, you have a glossary of affiliate marketing terms, and you know all the important elements of an affiliate program.

You also know where to go to get good affiliate products to promote and market.

Now, if you are an experienced blogger that is already monetizing your blog with

AdSense, you may be asking this question:

Should I continue using AdSense or remove it altogether?

There’s no right or wrong answer here. But there are a few important things to note.

Affiliate marketing is more rewarding than AdSense in terms of revenue & not loading up your site with un-moderated ads.

But the downside is it requires more effort.

With AdSense, you simply place a code & all money making from the blog is on auto-pilot. With blog-based affiliate marketing, you need to churn out high quality content on a regular basis along with constantly working on finding quality products within a reputable affiliate program.

Since you have purchased this eBook, I’m assuming you are not lazy. But, if any of your friends are, you can tell them about Viglinks & Skimlinks. These are like Infolinks (in-text ads) and may help to generate more money than AdSense.

By not using Google AdSense, one can easily clean the clutter from his/her blog & make content more concise and readable. At the same time, by using affiliate marketing, you end up earning more while keeping your readers happy.

Now, let’s have a detailed look at some of the reasons why & scenarios where affiliate marketing is better than AdSense.

In my personal opinion, AdSense is good only when you are running a multi-niche blog. But if there is a relevant product to your niche blog, affiliate marketing will be way more profitable.

Now, about my model:

I use affiliate marketing banners + AdSense + direct advertisements to monetize most of my blogs.

People have a common misconception that Google is against affiliate marketing.

This is simply not true.

Google says it’s perfectly fine to keep the affiliate links, but it’s important to maintain the quality of blog. If you write sneaky and low-quality content and put 20 affiliate links into an article, this will surely affect your website’s search engine ranking.

Things to know- AdSense vs. Affiliate Marketing:

It’s easier to get into an affiliate network than AdSense. Affiliate marketing pays higher than AdSense.

Most affiliate companies offer PayPal as a payment method; o AdSense doesn’t.

You can find affiliate products for all niches, but AdSense is not allowed on certain niches.

AdSense gives recurring income while many affiliates only pay once.

Affiliate ads are more attractive whereas we don’t have any personal control over ads shown by AdSense.

It’s quite evident from the above points that affiliate marketing is more lucrative and beneficial than AdSense.

But, again I would suggest you experiment with both.

With one affiliate sale, you could be making somewhere between $10-$300 depending on the product that you are promoting.

In my case, I can make a lot more money with affiliate marketing than with AdSense.

My Experiment of Replacing AdSense Ads with

Affiliate Marketing:

When I wanted to move away from AdSense, it was scary. I wanted to replace it with affiliate banners, but at the same time I didn’t wanted to lose my monthly recurring income from AdSense…

Finally, I took the leap of faith & did what I should have done much sooner.

I took away all prominent AdSense ad spots above my posts and replaced them with a banner for a product that I’m affiliated with.

You want to know the result of this experiment?

6 sales in 25 days which resulted in (6*100) $600

I was only making $280/month with AdSense.

But let me tell you the most important thing. I’m not saying that you should not use AdSense. I’m saying that you should decide your blog monetization methods based on your niche & audience.

Here at A2Cart, I have a smart audience who understands the internet & knows what to click and what not to.

On A2Cart.com, which is targeted to tech-enthusiast people who want to read about the latest tech gadgets, that audience doesn’t mind seeing ad banners that are offered by AdSense, Media.net & similar advertising platforms. They don’t care about internet marketing like we do.

In simple words:

Note: Affiliate marketing works best when you have a niche website with a highly targeted audience.

Can You Have Amazon Affiliate Ads and AdSense on the Same Page?

Here I’m using the example of the Amazon affiliate program, but this is true for all other affiliate programs. Amazon Associates just happens to be one of the most popular affiliate programs. But you can replace Amazon with any other affiliate program.

Newbies tend to worry about using affiliate links on the same page where they are showing AdSense ads.

They fear this might get their account banned…

Well, let’s find out how true this is:

The short answer is, “Yes, you can place affiliate ads along with AdSense ads on the same page, and this doesn’t violate AdSense policies.” Here is a screenshot from the official AdSense help page, which clearly says: “We do allow affiliate or limited-text links.”

Adsense
Adsense

To add more to it, here is what you need to know about using any other ad network with AdSense. Here is an excerpt from the official AdSense help page:

(Note: Affiliate ads are called “different advertising networks” here.)

Google Ads
Google Ads

Before you jump for joy and start adding tons of affiliate banner ads and link ads on your blog, here are a few important things that you need to know:

If the number of ads or affiliate banners/links is more than the original content, this will put your AdSense account in danger. Limit the number of ads on your blog, and focus on adding value and quality to your website. I suggest you to keep an “optimum limit” of ads that you place on your blog, and only place them in a way which doesn’t hamper user-experience.

Your affiliate ads should not link to content which is not allowed in AdSense’s TOS. Ex: Adult content. AdSense treats other ads (ads from other ad networks or affiliate ads) on a page as part of the content and all of that content should follow their content guidelines.

While using affiliate links on your blog, make sure they are “no-follow”. This has nothing to do with AdSense, but using the no-follow tag is a good practice from an SEO point of view (& also recommended by Google).

Summing It Up:

To sum it up: Yes, you can use affiliate ads with Google AdSense on your website.

But I would recommend you start using affiliate marketing in addition to AdSense.

If you have an existing blog, a good idea is to replace one of your low performing ad units with direct affiliate ads of a product related to your niche.

Once you start getting success in the form of affiliate sales, replace more AdSense ad blocks with affiliate ads. If you select the right product to promote, you can easily earn (at a minimum) 2-3X of your AdSense earnings with affiliate marketing.

Note: Amazon has just launched Native Shopping Ads (which are compatible with AdSense).

1 Comment on this Post

  1. Arav Ramakan

    Hi,

    Thanks for sharing such an informative post, and clearly differencing between Affiliate and Adsense as to which is better for earning money and business.

    Thanks again

    Reply

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