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Advertising/Affiliate Marketing Terms

Advertising/Affiliate Marketing Terms

In the below section you will learn some more terms which are related to advertising within the affiliate industry.

Understanding these terms will help you to pick the right affiliate offers from various networks.

EPC (earning per click): This is calculated by taking the amount of clicks divided by the commission earned.

CPC (cost per click): The actual price you pay per click. This is a common term when running PPC campaigns using AdWords or Facebook advertising.

CR (conversion rate): Conversions divided by clicks. This gives you an idea of how your ad campaigns are performing.

Note: An online company gets benefit from an affiliate program, as this is one of the best ways to get free promotion and save on advertising.

It also benefits the affiliate.

Whenever you see coupons or discounted products offered via links, most of the time, these links are affiliate links. When you make a purchase, webmasters make money.

It’s a win-win-win scenario!

Don’t be shy to use other’s affiliate links, as they have worked hard to educate you on something. By using their affiliate link, you are rewarding them. You will understand this better once you start working on content generation & educating your audience.

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